Joseph LaRocca

An innovative asset protection/security professional with over 20 years of experience, Joe is the retail industry's leading loss prevention spokesperson and intermediary between retailers and law enforcement entities, along with several other public-private sector partnerships.

He frequently provides verbal and written testimony to state legislative bodies and has testified before the United States House of Representatives on the topics of identity theft and organized retail crime. His work has appeared on CNN, Fox News, Good Morning America, the Today Show and has been published in Time Magazine, Consumer Reports, The Wall Street Journal, New York Times and a host of other trade, local and national publications.

Joe has brought his special brand of enthusiasm to many groups, including: 

• Federal Bureau of Investigation
• Macy's Inc.
• GameStop
• Certigy
• Los Angeles Police Department
• Beall's Inc.
• U.S. Department of Homeland Security
• Arizona Retailers Association
• Food Marketing Institute
• Merchant Risk Council
• Datavantage
• Gap Inc.
• International Council of Shopping Centers
• U.S. Department of Commerce
• National Retail Federation
• Tacoma Police Department
• Oracle
• Stored Value Systems
• Riverside Sheriff's Department
• Walt Disney Company
• Association of Financial Crimes Investigators
• Retailers Association of Massachusetts
• National Institute of Standards and Technology
• and many others