Monroe M. "Roey" Diefendorf, Jr., MI, CLU, ChFC, CFP, RFC, CIMA, C3CWP, CAP
Active since 1970, Roey is the 4th generation of his family in the business and is currently the CEO of Diefendorf Capital Planning Associates. Following his graduation from Deerfield Academy, he received a BA in Psychology from Bucknell University. He went on to obtain a Master's Degree in Insurance from Georgia State University, with a major in Estate Planning and a minor in Pension Planning. In 1976 and 1983, he received the designation of Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) respectively from the American College, Bryn Mawr, PA. In 1992, the designation of Certified Financial Planner (CFP) was granted from the College of Financial Planners in Denver, CO. In addition, Roey has been admitted as a "CFP Practitioner." In March 2001, he was awarded the designation of Registered Financial Consultant (RFC). In 2003, he attended the Wharton School of Business and successfully attained the Certified Investment Management Analyst (CIMA) designation and in 2006, the Certified 3 Dimensional Wealth Practitioner (C3DWP) designation was added. In 2010, Roey added to his resume the professional designation of Chartered Advisor in Philanthropy (CAP) from The American College.
As an industry leader, Roey has co-authored three books: Wealth: Enhancement & Preservation - 1995 and 21st Century Wealth - 2000. In June 2005, his third book, "3 Dimensional Wealth: A Radically Sane Perspective On Wealth Management" was published. Over the years he has been a speaker at several international industry conferences and has made several guest appearances on the Cable TV program, "Dollars & Sense." In January 2003, Roey was interviewed by Forbes Radio, which "aired" on over 192,000 flights on American Airlines. Roey appeared as a guest on Alexander Haig's, World Business Review which was broadcast on CNBC in November 2005 and on United Airlines Inflight Television. In June of 2008, Roey and his daughter, Emily addressed 8,400 members of the Million Dollar Round Table at their Annual Meeting in Toronto. The message was inspired by Emil's philanthropic efforts with orphans in Zambia.
Roey's passion is consulting in the areas of "Family Wealth Counseling" and "Philanthropic Estate Planning". As CEO, he is a member of the Kingdom Advisors and a charter member of The International Association of Advisors in Philanthropy (AiP) and a member of it's national board of directors. In addition, Roey is the founder, registered principal and a registered representative of Sterling Monroe Securities, LLC, (Series 6, 7, 24, 51 & 63) and a member of the Investment Management Consultants Association (IMCA) and a member of the NYC Chapter's board of directors along with membership in the National Association of Independent Broker Dealers (NAIBD). In addition, he has established "3 Dimensional Wealth International" an association for values based advisors who can take courses that will lead to the attainment of the professional designation, the "Certified 3 Dimensional Wealth Practitioner" (C3DWP®). Roey was the weekly talk show host of "3 Dimensional Wealth" on BusinessVoiceAmerica.com He broadcast over 150 shows.
In 2001, Roey's Registered Investment Advisory firm, Consolidated Portfolio Review Corp. was one of 10 recipients nationwide to receive the "Fleet Bank Small Business Leadership Award," recognized for our significant revenue growth. In 2006, Roey was selected as a Semi-finalist in the prestigious Ernst & Young Entrepreneur of the Year awards. He was nominated for the Loren Dunton Award for the International Association of Registered Financial Consultants, the Charles R. Schwab IMPACT award and a finalist in the New York Enterprise Report Small Business award. In 2009, Roey was honored as part of the inaugural class of the "50 Around 50" award by the LI Business News. In June of 2010, Diefendorf Capital won the prestigious Gartner and 1 to 1 Media CRM Excellence Award for the Americas (US, Canada, Latin & South Americas) in the area of "Efficiency." Former winners include; Nikon, Accenture, Mitsubishi Catepillar Forklift Eurpoe, e-Harmony and Overstock.com.
Topics for Target Audience: All Advisors
1) "How to become the most influential advisor to your client - bar none!"
2) "Diefendorf's Hierarchy of Planning: Synching the 3 Dimensions of your Wealth."
3) "When 10% = 100%: Achieving the quantum leap."
4) "Your Space: Creating your unique value proposition."
5) "On Purpose Positioning: Knowing where you're going, before you get going."
6) "The Heat Seeking Recommendation System: It works like magic!"
7) "What's your meme? How to communicate your mission without words."
8) "The 2% Difference: 3D Wealth eLife Planning."
Topics for Target Audience: Veteran Advisors
1) "Stop working in your business and start working on your business."
2) "When multi-disciplinary planning meets multi-dimensional planning - The Ultimate Marriage."
3) "3 Dimensional Alpha: Adding value through total wealth management."
4) "Starting your own B/D: When the juice ain't worth the squeeze."
5) "Servant Leadership: How to do extraordinary things with ordinary people."
6) "Megethos3: Integrated Application Software Enterprise - More than CRM."
7) "Mentoring: Why would anyone want to be like you?"
Topics for Target Audience: Families
1) "Redefining your wealth in 3 dimensions" (Ages 12 and above).
2) "Synching the 3 dimensions of your wealth" (Ages 15 and above).
3) "How to inoculate your family from affluenza" (Ages 18 and above).
4) "The Family Summit: How to increase your parenting Alpha, reduce your kids' peer pressure Beta, and dampen your
family's overall Standard Deviation."
5) "Emily's Shoes" - Using philanthropy to pass on values to your heirs.
(This can also include Emily Diefendorf as your keynote speaker).
Topics for Target Audience: Non-Profits
1) "Fire up your fundraising with family centered philanthropy."
Topics for Target Audience: International
1) "3D Wealth: The new currency and how to amplify the exchange rate."
2) "The Universal Killer: Affluenza and how to inoculate against it."
