Content you attendees will appreciate, the ROI you and your stakeholders demand...

"Your keynote was the perfect mix of a serious business based message along with a very funny and engaging delivery." (RFC Franchising)

"...with your mix of humor, interaction and information, you kept the group engaged. What a great way to kick off our Spring Meeting!" (Independent Laboratory Distributors Association)

"Your session had the right mix of visuals, anecdotes, notetaking and 'take-aways' to make it meaningful for everyone." (National Telecommunications Cooperative Association)

"Gold Medal! Thank you for a well-thought-out and equally well-presented program." (Million Dollar Roundtable)

"With today's economic challenges, your concepts are important as dealers look for real world ways to grow their business while managing their expenses." (YAMAHA Motorsports)

"It was both topical and entertaining. You made me look very good." (United Association of Equipment Leasing)

"Your program was beautifully customized, not just for our industry, but for what we're trying to accomplish with our dealers." (Sunnybrook RV)

If your group of business owners, leaders and/or sales professionals is looking for real-world insights, information and ideas they can use immediately to grow their organizations and careers in these challenging times, business growth revivalist Larry Mersereau will deliver for you. He's the only speaker who shares the simple, doable... effective strategies and tactics made his four books on business growth so popular.

Sales and Marketing, Branding - Positioning - Differentiation, Personal Branding - Growth Leadership

A nationally-known business growth expert, Larry has worked with the likes of American Express, Wellpoint Health Networks, Inc Magazine, Merrill Lynch, Million Dollar Roundtable, Yamaha Motorsports plus hundreds of other corporations and associations. Keynote or breakout/workshop/training program, you can count on Larry to deliver a solid return on your speaker investment.

Corporations in a broad range of industries hire Larry to help their channel partners or franchisees and their own sales representatives and managers grow their sales, take market share and power up their brands.

Associations whose members are responsible for their organizations' sales and marketing know Larry's program, keynote or breakout, will be a high point of their convention, business development event or marketing conference.  

Topics:  • Branding, Positioning...Differentiation • Sales Growth, Retention...Loyalty • Marketing in Print and Online • Personal Brand and Growth Leadership

Venues: *Corporate Sales Meetings, Channel Partner and Franchisee Conventions
*Sales Leadership/Business Development Conferences
*Association Conventions/Marketing Conferences/Sales and Sales Leadership Conferences

Audience: Larry's programs are a fit for any group made up of business leaders(and leaders-to-be), business or practice owners, marketers and/or sales professionals. He works with groups in a broad range of industries. His prime audience is groups of people who are responsible for making their organizations grow through effective sales and marketing.

     Larry's Most Popluar Program Titles

STAND OUT! (Based on Larry's book by the same title) - Position yourself, your organization and your brand as the only ones your prime prospects would ever think of doing business with. Differentiate or Disappear!

Stand Out...or Step Aside - applies the branding, positioning and promotion principles in STAND OUT! to helping the individual build a personal brand and enhance their leadership influence so they can get ahead. (Great for general audiences.)

Selling from a Position of POWER - Why should I buy from you? Don't leave it up to the prospect to come up with an answer on their own. Position yourself and your organization as the only seller they should even consider buying from. 

Growing Your Business in Challenging Times - It's one dog-eat-dog world out there, but somebody's going to come out ahead, and it might as well be you.

How to get Maximum Return from your Marketing Dollars - Ideas and insights your participants can use immediately to create and place marketing communications that deliver return on investment in any media.

Shoestring Marketing - Based on the book that started it all for Larry back in 1995. Simple, doable... effective strategies and tactics designed to help small businesses compete with minimal resources... and WIN.

Larry Mersereau's Book  Titles

STAND OUT! ('Differentiate or Disappear' Branding, Positioning...Differentiation)

Shoestring Marketing (the 1995 Small Business Marketing classic!)

Post Card POWER (harness the power of Direct Mail, even on a shoestring budget)

How to Create POWERFUL Ads and Promo Pieces (real-world copy writing and graphic design for marketing communications in any medium)