Make your next event a Business Growth Revival...

"Your session had the right mix of visuals, anecdotes, notetaking and 'take-aways' to make it meaningful for everyone." (National Telecommunications Cooperative Association)

"Your keynote was the perfect mix of a serious business based message along with a very funny and engaging delivery." (RFC Franchising)

"With today's economic challenges, your concepts are important as dealers look for real world ways to grow their business while managing their expenses." (YAMAHA Motorsports)

"It was both topical and entertaining. You made me look very good." (United Association of Equipment Leasing)

"Your program was beautifully customized, not just for our industry, but for what we're trying to accomplish with our dealers." (Sunnybrook RV)

If your group of business owners, leaders and/or sales professionals is looking for real-world insights, information and ideas they can use immediately to grow their sales in these challenging times, business growth revivalist Larry Mersereau will deliver for you. He's the only speaker/trainer who shares the simple, doable... effective strategies and tactics made his four books on business growth so popular.

Business Growth and Life Balance Keynotes  •  Content-rich Breakouts and Training

A nationally-known business growth expert, Larry has worked with the likes of American Express, Wellpoint Health Networks, Inc Magazine, Merrill Lynch, Million Dollar Roundtable, Yamaha Motorsports plus hundreds of other corporations and associations. Keynote or breakout/workshop/training program, you can count on Larry to deliver a solid return on your speaker investment.

Corporations in a broad range of industries hire Larry to help their channel partners or franchisees grow their sales, take market share and power up their brands.

Associations whose members are responsible for their organizations' sales and marketing know Larry's program, keynote or breakout, will be a high point of their convention, business development event or marketing conference.  

Topics: Branding, Positioning...Differentiation • Sales Growth, Loyalty • Marketing Strategies and Tactics • Balance between Career and Life

Venues: *Corporate Sales Meetings, Channel Partner and Franchisee Conventions
*Sales Leadership/Business Development Conferences
*Association Conventions/Marketing Conferences/Sales and Sales Leadership Conferences

Audience: Larry's programs are a fit for any group made up of business leaders, marketers and/or sales professionals. He works with groups in a broad range of industries. His prime audience is groups of people who are responsible for making their organizations grow through effective sales and marketing.

     [ Keynote Programs ]

STAND OUT! (Based on Larry's book by the same title) - Position yourself, your organization and your brand as the only ones your prime prospects would ever think of doing business with. Differentiate or Disappear!

Selling from a Position of POWER - Why should I buy from you? Don't leave it up to the prospect to come up with an answer on their own. Position yourself and your organization as the only seller they should even consider buying from. 

How to Succeed at Business...and still have a LIFE! - Business or career 'success' isn't worth much if it comes at the expense of your relationships, health...sanity! This one definitely shows Larry's softer side, and shares important lessons learned about life balance for successful business and practice owners.

     [ Content-rich Breakout/Training Programs ]

[ NOTE: Any of Larry's keynote titles can also be presented in breakout/education session format. ]

How to get Maximum Return from your Marketing Dollars - Strategies and tactics your participants can use immediately to bring in more business, from effective media selection and deployment to creative, copy writing and design (even on a small business budget).

Marketing Makeover - This is the best hands-on ever. Your participants work in small groups to dissect then redesign and rewrite actual marketing communications, everything from ads to web sites, mailers to brochures provided by fellow participants. (Additional fee applies.)

Shoestring Marketing - Based on the book that started it all for Larry back in 1995. Simple, doable... effective strategies and tactics designed to help small businesses compete with minimal resources... and WIN.

Dynamite Direct Response Marketing - Create and design promotions that get noticed, get read, and get response in any medium: Print, Broadcast, Social Media, SMS, Email or Postal Mail.

Larry Mersereau's Book  Titles

STAND OUT! ('Differentiate or Disappear' Branding, Positioning...Differentiation)

Shoestring Marketing (the 1995 Small Business Marketing classic!)

Post Card POWER (harness the power of Direct Mail, even on a shoestring budget)

How to Create POWERFUL Ads and Promo Pieces (real-world copy writing and graphic design for marketing communications in any medium)