Jeff Korhan, MBA is an authentic, informative, and inspiring speaker who helps mainstream small businesses use social media and Internet marketing to enhance customer relationships and accelerate business growth.

In the first decade of his career, Jeff was a Fortune 50 Sales and Marketing Executive. He later founded a construction services company that earned numerous awards, including twice being named Small Business of the Year. 

After 20 successful years he sold his business, and now applies three decades of marketing experience to helping clients capitalize on digital marketing trends.

Jeff maintains a busy schedule speaking and consulting on the topics of digital marketing, relationship selling, and small business trends.

He is an author, syndicated publisher, and regular content contributor to leading business publications and websites. His own New Media and Small Business Marketing site recently ranked among the Top 100 Small Business blogs in the world by Technorati Media.

In addition to his business experience and authentic style, Jeff’s audiences especially value his special skill for simplifying technology and complex business ideas to make them practical and useful.

Popular Programs

Accelerate the Growth of Your Business by Designing it Around Social  
The social version of anything is more engaging and will out-perform non-social.  Smart businesses today realize that social is not just a layer to add to their marketing, but an essential component that has to be baked into every aspect of the business. People are hard-wired to connect and engage with others, and anything that works against that is friction that inhibits your success. Learn how to go beyond social media technologies to rethink and redesign your business around the principles of social.

Increase Your Business Influence with Social Media Marketing  

Social media is dramatically influencing how you should market and operate your business today.  It is the reason every small business is now its own media company - or should be.  This program will give you a foundation for understanding how to effectively use social media now - and to capably navigate future changes to keep your business relevant in the markets you serve.

Mobile Marketing with QR Codes
QR codes are two-dimensional barcodes that can help your business capitalize on a marketing sweet spot - the intersection of social networking, location-based marketing, and mobile technologies.
Using QR codes, businesses can interact with your prospects and customers when and where they are available and ready to do so - in real-time, via their mobile devices. Key topics covered include:

• Why QR codes and mobile should be an essential component of your business marketing.
• How to design a successful QR code campaign and evaluate the user experience.
• Best practices for creating and using QR codes, and an examination of successful case studies.
• How to create and share the right informational content to attract and engage customers, and effectively enhance marketing, sales, and customer service.

How to Use Social Media to Understand and Better Serve Your Customers
Customer service is moving online, and that means social media is no longer optional for your green industry business. The social web gives consumers a voice and exceptional leverage in a business environment where quality and competitive pricing are expected. Learn how to participate in the conversation and manage it well to create sustainable opportunities for business growth.

• Buyers are hungry for information that you may consider to be common knowledge. Learn how to combine your expertise with social media practices to serve your customers better and attract new business.
• The key to any form of social interaction is being a good listener. Learn how you can use social media monitoring to understand and respond to the needs of your customers and prospects.
• According to the founder of professional networking site LinkedIn, "It's better to be the best connected than the most connected." This session will show you how to strategically use your social media channels to have higher value interactions.

Relationship Selling in the Local Economy
Relationship selling is essential in a business environment that places a premium on trust. Participants will learn how to generate leads by attracting the attention of prospects, engage them with a well-designed sales process, and readily convert that engagement into profitable sales. Key topics covered include:

• How to combine traditional selling practices with new technologies to make them more effective and relevant to customers.
• Whether your business is local, regional, or national, learn how to capitalize on hyperlocal marketing practices that position your company as the favorite.
• As a result of social networking, every individual in your company is now an influencer that can contributes to its success. Learn how to enhance your sales efforts by designing your process around social.

Selected Repeat Clients

Industrial Fabrics Association International, Agrium Advanced Technologies, Tree Care industry Association, Snow and Ice Management Association, American Nursery and Landscape Association, Mega Group USA, Professional Landcare Network, National Pavement Expo, The American Bus Association, Caterpillar.