Everyone is a Broadcaster!

An interview by Hall of Fame speaker Mark Sanborn, with Riaz Meghji, a speaker and author. Riaz shares his thoughts on why everyone is a broadcaster in 2021. He also gives some tips on how to be a great virtual presenter and connect with your audience.

Riaz talks about how times have changed, and in 2021 everyone is a presenter. He shares some tips on how to become a great virtual presenter in 2021!  

How to Grow Your Email List with Webinars and Beyond

It’s no secret sending out emails is a great way to stay in touch, deliver announcements, and keep your business top of mind for customers. At the same time, it can be hard to grow your email list and get the subscribers you need.

Why you want to grow your email list

Email subscribers consist of a fantastic audience as they are a group of individuals who have interacted with your brand in some way shape or form. They are familiar with your brand and are more likely to engage with your email messaging over a cold audience.

Growing this list of email subscribers can be difficult as users need to be aware of your emails and then be enticed to subscribe to them. One of the best ways to grow your list, however, is with the use of webinars!

The trick to gaining email subscribers from webinars is to drive traffic to your registration landing page. We’re here to explore how you can get users to your landing page and ultimately grow your list of email subscribers.

You’ll also want to check out how to be a great virtual event speaker here.

Use Your Blog to Promote

If you’re doing it correctly, your website blog will be gaining valuable traffic for your website. You can leverage this traffic by mentioning your webinar in your blog posts.

This can help to build attendance for the webinar and increase the likelihood of registrants seeing the email sign up option on your webinar landing page.

You might also post specific blog posts just about your upcoming webinar and offer multiple opportunities for newsletter sign-up. Tell viewers that they can stay up to date on future webinars by subscribing to your newsletter.

Partner with Another Company

One of the best ways to grow your email list? Partner up with another company in order to get more webinar registrants.

Partnering with a company whose brand relates to your own can help you to double your reach. By cross-promoting, both companies benefit as they gain access to each other’s audiences, and get to promote each other’s expertise.

Reuse Webinars to Grow Your Email List

Once your webinar is finished, it doesn’t mean the opportunities for using them are done!

You can repost old webinars to social media, or use them to write out new content for your website blog. This content has proven to be valuable to viewers in the past, so why not keep that valuable content available for use?

PS. You might even mention that the content was derived from a webinar in order to get sign-ups for future webinars.

Use the Power of Social Media

Social media is your opportunity to talk about your upcoming webinars and promote them for participation. You should mention the date and time of the webinar, as well as the exciting topics you’ll be discussing.

Be sure to post about the webinar multiple times leading up to the event, and tag all relevant partners in order for them to repost.

Take a look at your perfect 7 step social media marketing event strategy here.

Ask for Shares

If you have powerful connections, then this is your chance to use them to your advantage! Ask anyone who might be relevant to your industry or webinar topic to share it.

If an important person can advocate for your webinar, people will be a lot more inclined to flock towards it. Your webinar will see an increase in registrants, and your long-term relationship with those registrants will grow as they subscribe to your email newsletters.

Ready to Start?

Now you have the information you need to get started on using webinars to grow your email list! But you might find yourself still weary of hosting them.

If hosting webinars aren’t your cup of tea, eSpeakers can help! Our innovative platform hosts a plethora of choices for top speakers that connect to your audiences and help drive leads.

Ready to hear more? Contact us about our services today!

Here are three more articles you might enjoy:

7 Ways to Improve Virtual Attendance at Your Next Event
Using Attendee Avatars for a Better Virtual Event
6 Steps For Putting On A Virtual Event That Works

How to Be a Great Virtual Event Speaker: Top Tips

The virtual space is currently booming and virtual events are now more popular than ever. With that, event speakers who have mastered the art of delivering in-person presentations now have to adjust. How do you become a great virtual event speaker and what adjustments can you make to keep your audiences’ interest?

How to be a great virtual event speaker

We’re here to give you our best tips for how to be a great virtual event speaker so you can deliver compelling content and a presentation to be remembered.

If you’re planning an event you might benefit from our social media marketing event strategy tips.

7 Ways to Improve Virtual Attendance at Your Next Event

If it feels like everywhere you turn, you see an invite to a virtual event or an ad for an upcoming virtual gathering, you’re not wrong! These remote events are more popular than ever as we adapt to a whole new way of living and working in 2020. But how can you make YOUR virtual event stand out from the crowd and get the higher virtual attendance you’ve been hoping for?

Today, we’re going to tell you how!

Want to Make Your Virtual Event Stand Out? Try This!

In-person events used to rule industries of all kinds as there’s nothing quite like face to face interaction in creating relationships and connections. Now that things have forever changed, virtual events are taking the lead. So how exactly do you make your virtual event stand out?

There are hundreds of virtual events taking place, and they’re all doing everything they can to grab the attention of their target audiences.

While virtual events are becoming more and more saturated, the great thing is that they are mostly uncharted waters. There’s plenty of opportunities to get creative and create a memorable and exciting experience for those who attend your virtual events.

If you need to move an event online at the last minute, you can check out our tips for doing so here.

How To Moderate a Virtual Event

So you’ve been asked to moderate a virtual event. Great! 

Do you know what to do next?

There are so many benefits to moderating a virtual event, from endless networking opportunities to the social media oomph, to the elevated exposure. It’s a chance to really put your best face forward and show the world (or a limited audience) what you’re really made of.

So jumped at the opportunity—good for you. 

Here’s a rundown of what a virtual event moderator does, and a few tips to do the best job you can possibly do.

Six Questions to Ask A Keynote Speaker Before Your Next Virtual Event

Do you know the right questions to ask a keynote speaker before you book them?

As every event planner knows, the wrong keynote speaker can sink an otherwise impeccably executed virtual event

You got the theme right, you got the platform right, you got all the other presenters and side events right. But at the moment when all butts are in seats to watch the highlight of the whole event, the keynote speech, the wrong tone, or the wrong message can be a disaster. A bad keynote presentation will be the story your attendees take with them when they leave the virtual event. 

Ten Virtual Event Ideas to Keep You Ahead of the Curve

If you’re like every other event planner in the world right now, you’re scrambling to think of more and better virtual event ideas every day. Online event hosting has become the new normal, whether you were ready for it or not—COVID-19 has turned the events industry (along with pretty much every other industry in the world) on its head. So where have you landed?

Event planning is a competitive business. And every busy event planner knows, you have to stay ahead of the curve to keep landing those contracts. You are expected to knock every event out of the park with innovative new ideas and impressive results. And to do it all with lower and lower budgets.

Ten Tips For Speakers to Increase Your Online Presence

So you’re a speaker, and COVD-19 has left you scrambling to shift your business online. So how do you increase your online presence?

As a speaker, you know that online presence is important. But now that people are conducting most of their business online, it’s more important than ever to have an online presence that packs a punch. In fact, an effective online presence is vital.

There has always been a lot of competition online—now more than ever. As a speaker, there’s a lot of pressure to get yourself out there and really “sell yourself” online.

Being certified is a great way to let customers know you’re a great virtual speaker. We offer a certification at eSpeakers….check it out here.

If your business model has been based on live presentations, you may be new to online presenting. All this online marketing stuff might be a bit intimidating. So we’ve put together this list of key points you should keep in mind as you’re building your new online presence. These ideas can help demystify the process of moving online and will help you feel confident selling yourself as a virtual presenter!

Ten Tips For Increasing Your Online Presence

1. Optimize your website.

Don’t tell us you don’t have a website, because we don’t want to hear it. The statistics say it all: almost 100 percent of consumers go online to find the services and items they’re looking for. So if you don’t have a website, first of all, where have you been? Second, leave this post and get online right now and get working on it.

For the rest of you who do have a website, now you have to optimize it. Make sure that it’s optimized for mobility, is visually appealing and easy to navigate. Contact information should be front-and-center and a click-to-call button is a great thing to have. You may even want to add a live chat feature or an app to your site.

2. Get social, but selectively.

Ten Tips For Speakers to Increase Online Presence: Social media

If you’re new to social media and marketing, an effective way to increase your online presence is to focus on two or three platforms instead of spreading yourself too thin by trying to be everywhere, all at once. Post regularly on two or three platforms and build your presence at a pace you can manage.

3. Build a web.

Your social media platforms should interact with each other. Don’t think of each platform as an entity unto itself but as a web, all connected to each other. Your posts should all link to each other and link to your site as well.

4. Be consistent.

You want to be a regular voice in your field who your community expects to hear from. To build your online presence, post consistently. That means on a schedule, without long lags in between posts, and not ten posts in one day, either. Use social media management tools such as Buffer or Hootsuite to help you schedule your posts and keep on track.

5. Be valuable.

Contrary to popular belief, building an online presence doesn’t just mean getting out as much content as you possibly can. Having a truly valuable online presence means putting out content that is thoughtful, helpful, and well-composed. If you are posting forgettable content, you will quickly be forgotten about. Post content of value and you will become a person of value.

6. Don’t stop blogging.

Blogging is great. Yes, you should blog. They are a great tool to increase your online presence by drawing people to your site and letting people know who you are and what you care about. But people are looking for more than just blogs these days. If you want to be relevant and engaging online, diversify your content by providing videos, webinars, contests, polls, or even hosting or guest hosting on a podcast. The sky’s the limit, check out what’s out there and get creative!

7. Roll video!

Ten Tips For Speakers to Increase Online Presence: Video

As a speaker, it is expected that you will have a demo reel (antiquated term, we know!) so potential clients can view you in action. Employ a professional to edit together a demo of your speaking engagements, make it visually exciting but also clear and concise, and post it on the front page of your website.

8. Engage with your online community.

Posting things passively and waiting for likes isn’t really going to cut it if you want to have a truly significant online presence. So get out there in your online communities, and engage! Start or participate in conversations, give feedback where it is asked for, answer questions…just be present and be helpful! This will help you become a more visible face in your online community, which will lead to connections and hopefully interest in what you are saying.

9. Get familiar with SEO.

Ten Tips For Speakers to Increase Online Presence: SEO

If you want to increase your online presence, SEO is something that you just need to learn about. Do research into what keywords apply to your message as a speaker, and think about how potential clients would search for you online. Then, learn how to apply these keywords and phrases to the various sections of your website and your posts. SEO is an invaluable tool for increasing online presence.

Click here for more on how SEO can help you build traffic to your website.

10. Be a guest.

Don’t forget to put yourself out there and engage with other speakers, planners, bloggers, and other people in your community. Offer your unique voice in the form of guest posts, podcast co-host, or speaker at an event. Getting out there and being heard as much as possible is the best way to increase your online presence and get people talking about you as a speaker!

We hope these tips to increase your online presence have been helpful. Have we left anything out? Let us know in the comments!

eSpeakers is offering virtual speaking certifications! Check them out here and take advantage of our members’ discounts.

Liked this article? Here are three more you might find useful:

Six steps for putting on a virtual event that works.
Virtual event planning: 8 tips to move your event online last minute.
Ten event planning tips for absolute beginners.

6 Steps For Putting On A Virtual Event That Works

You’ve been thinking about putting on a virtual event for a while now, but haven’t gotten around to it yet. 

Putting on a virtual event can seem really daunting if you’ve never done it before. The technology to learn, the different platforms, how to advertise to an online audience…there are a lot of questions and new things to learn that surround a virtual event. Even if you’re an experienced event planner, putting on a 100 percent virtual event presents a whole new set of issues and problems to troubleshoot and solve.

With current events keeping almost everyone at home to do most of their work and leisure activities online, now is the time to put on your first virtual event.

So, how does one actually put on a virtual event? If you go step by step, it’s not as complicated as you think. 

We’ve broken it down into steps for you, to help you put on your first virtual event without a hitch. 

6 Steps For Putting On A Virtual Event That Works

1. Assess your audience. 

Before you can do anything else you need to know who your audience is. Your audience will decide all the components of your event, from which platform to use, to what topics to focus on, to how to market most effectively. It all comes down to what your audience is so make sure you ask yourself a few questions about who they are, such as what are they interested in? How tech-savvy are they? And how do they interact online? This will help you figure out how to market to them and keep them interested once you have them at your event.

2. Figure out your format.

Just like live events, there are several different configurations to any virtual event so use your now defined audience to decide which one would be best for them. Are they a more passive audience or do they like to interact? Are they skills-based or experience-based? How much time do they have? Based on these and other questions, you can design your event’s format accordingly. Maybe your virtual event will be a single simple seminar with a question-and-answer session at the end. Maybe it will be a complicated multi-event format with plenty of real-time interaction, polling, and audience participation. Use your audience research to decide on what will keep them engaged.

As a professional in the event planning industry, you’re in the perfect position to help your colleagues find the right speakers to make their meetings great! Connect with our SpeakerShare program to learn how you can make a commission from referring speakers!

3. Pick a platform.

Based on your format, now is the time to research your platform options and decide on the one that will best optimize your virtual event, for yourself, your presenter(s) and your audience. Make a list of what you need to make your event a success, find the ones that meet those criteria, and utilize their free trial packages (most online platforms will offer this) to test them out and find which one fits best for you. Don’t forget to keep your audience in mind—will they adapt easily to a new platform, or would a familiar streaming service such as Facebook or Youtube be best for them?

4. Pick your presenters.

As in a live event, having a host and speakers who are engaging, knowledgeable, and quick-on-their-feet is essential. In the case of virtual events, it is also important that your speaker can adapt to an online audience and is tech-savvy enough to troubleshoot tech issues on the spot and engage seamlessly with a virtual audience. 

Are you a speaker? Read this post to learn how to let the world know you can present virtually.

5. Choose your “when and where”.

Just because your event won’t be with a live audience, doesn’t mean you don’t have to commit to a time and place—don’t think that these particulars don’t matter. You can have the most interesting virtual event in the world but it won’t do much good if half of your audience is asleep because you’ve scheduled it in the wrong time zone. So pay attention to your audience and what their needs are, time-wise. You can even poll them to figure out what their optimal time is to commit to an online event. And venue matters, as well. You might be tempted to host in your living room, but keep in mind that your background can make your event look cheaper than it is. Consider renting an office space or boardroom for a more professional presentation.

6. Let the world know!

Okay! You’ve finally got the basics of your virtual event figured out. Time to let the world know! Maximize social media and your mailing list to get the word out in as many ways as possible. Promote as many aspects of your event as you can, including your presenters, your venue and your themes/topics. Don’t forget to use hashtags to maximum effect, and if you’re using a social media platform to stream your event, use that platform for leverage as well.

Good luck with your virtual event! And happy planning.

Looking for the perfect speakers for your virtual event? Search our speaker marketplace here—we’ve even added a new “Virtual Presentation” filter to our search criteria.

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